Planning to Fail or Failing to Plan - The Marketing Conundrum

As the Superyacht market expands, there has been an incredible influx of new media all promising to reach the world, with an expansion in the number of magazines, shows, regattas, websites and new marketing opportunities - all vying for a piece of your marketing budget!

This leaves you with the dilemma of how, what, when and where to spend that over stretched budget. With so much choice, how can you be sure you are making the right marketing decisions? Are you marketing too much or too little? Have you ever asked why you are sponsoring yet another party or exhibiting at another boat show, or appearing in the pages of so many magazines that all look the same? Was it worth it? What new clients did you meet or attract? And, is it all quantifiable or justified for the investment you keep making? In these interesting times, now is the time to seriously evaluate the value of your marketing and measure its success!

With the objective to find answers and solutions to these common conundrums, the Superyacht Events team have created The Global Marine Marketing Forum - a dynamic and interactive two-day conference and networking event, designed to bring together the marketing minds from the international Superyacht sector, with a view to debating these important issues. Never before have Marine Marketing experts and relative novices been given the opportunity to, meet, network, listen, learn and openly discuss the success and effectiveness of Marketing in the superyacht industry.

This meeting will not only allow you to engage with the rest of the Superyacht Industrys leading marketing minds, it will allow you to focus on how you market your own business & brands and should ultimately allow you to market more intelligently, without too much wastage and duplication.

Three reasons to be in Monaco next month for the worlds first Global Marine Marketing Forum;

1. An unrivalled mix of seminars, workshops, networking and interaction with the leading marketing minds in the Superyacht world, providing a platform for education and interactive meetings that allow you to shape the way in which our industry targets buyers of the future.
2. A chance to discuss with your marketing peers the issues you all face with the myriad of marketing opportunities that land on your desk and ultimately how you can all save your marketing budgets and reduce wastage & duplication.
3. During these bizarre economical times, the event will allow you to understand the problems every marketing company faces in the next 12 months and how everyone is dealing with them. This network will provide the perfect chance to share your thought processes and experiences with your industry marketing colleagues.

Further more, all delegates will be invited to attend a very special evening hosted by Yacht Report Group, held on the 11th of December at the Monte Carlo Bay Hotel. This evening will be a chance for delegates to reflect on the topics and discussions of the past two days as well a enjoy the festive season!

A detailed seminar programme is available here

For as little as 525 euros, you can gather extensive knowledge and understanding that will save ten folds that amount in potential wasted marketing spend.

Book your place now.

We look forward to welcoming you to Monaco next month.

From the Events Team
The Yacht Report Group
T: 0044 207 924 4004